Probably most people think they're good enough to do copywriting, and it looks pretty easy at first glance. If you're an online marketer, you have probably seen a lot of sales letters. How hard can it be to write a few pages of text that gets people to buy what you are selling? But any experienced marketer will tell you that good copy is not easy to do, plus good copy will make sales - while bad copy will not.
What so many internet marketers do is just hire a copywriter to take care of it. This is a good choice if writing is not your best skill, and you don't want to try to learn it. But if you're remotely interested, it's a terrific idea to learn about copywriting, especially if you need it and can't hire someone. To promote Forex Revolution or other digital products the tips taught here are extremely valuable.
First of all, your headline has to get your readers' attention. Your headline is what causes your readers or website visitors to either continue reading or turn away. Amateur copywriters usually write loud, "in your face" kind of headlines. Instead of writing something creative, they rely on large, bold print and the overuse of exclamation points to get attention for their headlines. An effective headline has to immediately capture your reader's attention and also presell him on your offer. It's a challenge to be able to do this using only a few words. Make a study of other peoples' headlines, those selling products similar to yours. What works for you? Which ones leave you feeling indifferent? You can consider this when you write headlines of your own.
There are no hard rules when it comes to length of your copy. A lot of inexperienced marketers think that more is better. Doing it for that reason is incorrect. The only rule is that it needs to be as long as it needs to be to get the job done. Never write more just for the sake of making it longer. Don't be afraid to write a long message if you need to do that. It is acceptable, and common, to edit out copy if you decide it doesn't serve a useful purpose in life. Remember: No special word count involved in copywriting. That's the secret how products like Turbo Traffic System generate so many sales.
Stay away from excessive formality in your copywriting. Your readers will make a stronger bond if you write like you're their best friend talking to them. You'll get more sales if they're relaxed. Having a relaxed conversation with a good friend, that's what you want to have happen. Formal words and stiff styles does not accomplish that goal. In all cases, take your cues from your target audience.
It is not easy to sell your products and services to an increasingly skeptical public. A good copywriter, however, can make what he does appear effortless. You have to try it yourself to appreciate how difficult it can be to produce good copy. Copywriting is something that must be studied and practiced before you can master it. Be patient with yourself. You will find that you get better and better and marketing your products!Copywrtiing works hand in hand with good keyword research which can be easily executed with Micro Niche Finder- a keyword tool from James Jones.
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Sunday, May 16, 2010
Should All Online Marketers Learn Copywriting?
When you start selling things online to make money copywriting looks easy. If you're an online marketer, you have probably seen a lot of sales letters. It's just trying to sell some product or service, and anyone can talk about that stuff, right? If you don't know this, copywriting is not the easiest thing to learn how to do well.
The solution for most online marketers is to try to find the best copywriter they can at the cheapest price. This is a good choice if writing is not your best skill, and you don't want to try to learn it. But if you're remotely interested, it's a terrific idea to learn about copywriting, especially if you need it and can't hire someone. To promote Forex Revolution or other digital products the tips taught here are extremely valuable.
Copywriting is not about being 'in your face.' There's plenty of bad copy on the net that is just the opposite. Your conversions will be terrible and depressing with this kind sales copy. Your sales message needs to be shown in ways that do not allow identification as a sales message. You will never earn enough to sustain your business if your copy does not convert.
Copywriters frequently tell a story in sales letters, and it's the subtle presentation and part of the overall sales message. Sure, most people will recognize that it's a sales letter, but you need to avoid actually shouting it. Your conversions will plummet if you do that.
You can even add humor if it's appropriate, but be careful that you don't use too much. Some of the best sales pages on the internet use quite a bit of humor to keep the site viewer reading the page. Effective use of humor can be used to encourage people to relax at your site. If you can get your readers to laugh you may have a better chance of compelling them to continue reading. But you know... there's always a fine line between just right and overdoing it. Also, you really don't ever want to appear like you're trying too hard. That's the secret how products like Turbo Traffic System generate so many sales.
Look at those who are successful in your market. See how they approach their marketing in their website, etc. Ask yourself why you may, or may not, like what they do. Notice what stands out in your mind about anything. How does their sales copy and material compare to yours? Do you want to buy their product after reading their sales letter, if so, why? You can use your answers in your own writing. There are very real aspects about copywriting that seem like art. Copywriting sells everything, and even when you see sales videos they contain a script. If it was very good, it was written by either a copywriter or someone who is versed in copywriting. All those TV ad spots you see every day were written by a copywriter.
If you can afford it, there's nothing stopping you from outsourcing all your writing needs. That's fine to do, but you may want to understand the process and why things are being done the way they are.Copywrtiing works hand in hand with good keyword research which can be easily executed with Micro Niche Finder- a keyword tool from James Jones.
The solution for most online marketers is to try to find the best copywriter they can at the cheapest price. This is a good choice if writing is not your best skill, and you don't want to try to learn it. But if you're remotely interested, it's a terrific idea to learn about copywriting, especially if you need it and can't hire someone. To promote Forex Revolution or other digital products the tips taught here are extremely valuable.
Copywriting is not about being 'in your face.' There's plenty of bad copy on the net that is just the opposite. Your conversions will be terrible and depressing with this kind sales copy. Your sales message needs to be shown in ways that do not allow identification as a sales message. You will never earn enough to sustain your business if your copy does not convert.
Copywriters frequently tell a story in sales letters, and it's the subtle presentation and part of the overall sales message. Sure, most people will recognize that it's a sales letter, but you need to avoid actually shouting it. Your conversions will plummet if you do that.
You can even add humor if it's appropriate, but be careful that you don't use too much. Some of the best sales pages on the internet use quite a bit of humor to keep the site viewer reading the page. Effective use of humor can be used to encourage people to relax at your site. If you can get your readers to laugh you may have a better chance of compelling them to continue reading. But you know... there's always a fine line between just right and overdoing it. Also, you really don't ever want to appear like you're trying too hard. That's the secret how products like Turbo Traffic System generate so many sales.
Look at those who are successful in your market. See how they approach their marketing in their website, etc. Ask yourself why you may, or may not, like what they do. Notice what stands out in your mind about anything. How does their sales copy and material compare to yours? Do you want to buy their product after reading their sales letter, if so, why? You can use your answers in your own writing. There are very real aspects about copywriting that seem like art. Copywriting sells everything, and even when you see sales videos they contain a script. If it was very good, it was written by either a copywriter or someone who is versed in copywriting. All those TV ad spots you see every day were written by a copywriter.
If you can afford it, there's nothing stopping you from outsourcing all your writing needs. That's fine to do, but you may want to understand the process and why things are being done the way they are.Copywrtiing works hand in hand with good keyword research which can be easily executed with Micro Niche Finder- a keyword tool from James Jones.
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